Scotiabank National Indigenous Veteran’s Day 2023
To mark Scotiabank's first-ever recognition of National Indigenous Veterans Day, I developed the creative direction for a campaign that honoured the service, resilience and sacrifice of Indigenous veterans with authenticity and respect.
The work began with research, learning about the history, experiences and legacy of Indigenous veterans, while also studying Scotiabank's previous collaborations with Indigenous artists to ensure the visual language felt informed rather than appropriated.
The final creative paired a striking silhouette with bold geometric forms and a colour palette inspired by Indigenous artistic traditions, resulting in a simple but powerful tribute that invited reflection while reinforcing Scotiabank's commitment to recognition and inclusion.
Services
CREATIVE DIRECTION, Art Direction, Design
