Scotiabank wanted to show how their Right Size Savings Account for business could help companies save more. I looked to the classics for inspiration and found a connection between growth and the story of Jack and the Beanstalk.

We don’t have magic beans, of course, but Scotia’s Right Size Savings Account is the next best thing. I turned that idea into a 30-second Spotify ad that’s fun and familiar, highlighting the savings offered while giving listeners a smile with a fresh take on a familiar story.

By leaning on a story everyone knows, the ad makes the account feel approachable. It’s playful without overdoing it, and it gives businesses a reason to remember the Right Size Savings Account, and imagine how a small step today could grow into something bigger tomorrow.