Scotiabank chase merchant services
Integrated campaign // Art direction // copywriter - Jesse smith
Scotiabank and Chase have worked together for over a decade. With Chase primarily supporting Scotia by offering merchant services solutions for small to medium sized business owners - by providing point of sale machines and other services. Our job was to highlight this partnership.
ideation
In the initial stages we were looking for that thing. That hook that will make this partnership feel unique to other merchant services. So we explored a few different concepts.
CONCEPT 1 - SIDE EFFECTS
This was a fun exploration, playing off of the idea that having that the right banking and merchant services can lead to improved wellbeing and personal life, just like pharmaceutical ads promise.
CONCEPT 2 - UNFINISHED MASTERPIECE
Works of art and businesses tend to have one thing in common. They all matter to their creators. But in order to complete their masterpiece, the right tools are needed.
CONCEPT 3 - DYNAMIC DUOS
Some partnerships just work, whether they’re more traditional, or unexpected. So we wanted to position Scotiabank and Chase as that partnership that makes perfect sense.
CONCEPT 4 - POINT OF SALE PEACE OF MIND
Nothing lets you rest easy at night quite like knowing your business is secure. So we wanted to show how relaxing it is for business owners to have Scotiabank and Chase looking after them.
and the winner was…
dynamic duos
After many different layouts and exploration into illustration and colours, we settled on a distinctive look for this campaign that will be the standard style for Scotiabank and Chase moving forward. Here are some of the executions across digital, social and motion billboards.
