Hockey is woven into Canadian culture more than any other sport. But for newcomers and lifelong fans alike, going to their first ever hockey game isn’t always possible.

But what if we could change that? What if we could help them experience their game? And not just any game, The Stanley Cup. Scotiabank’s First Game contest gave two people that opportunity.

To bring our idea to life we focused on the joy of first-time experiences, using black and white visuals to give it a timeless, honest feel.

It was an enormous pleasure creating the storyboards and designs for in-branch videos, billboards, and digital ads across the country. And thanks to the incredible animation team at Scotiabank Lighthouse and my partner Raman for the great copy.