Love, Scarborough was a citywide awareness initiative created to highlight long-standing funding inequities impacting hospitals in one of Toronto’s most diverse and rapidly growing communities. The campaign mobilized public support through emotionally driven storytelling and a coordinated media presence across the city.

My contribution focused on shaping narrative continuity across the campaign, translating resident interviews and community insights into cohesive stories that extended beyond filmed content. These narratives helped broaden representation within the campaign, ensuring more voices and lived experiences were reflected in the movement.

The work resonated deeply across Toronto, contributing to a groundswell of public engagement that ultimately helped generate over $100 million in funding for Scarborough Health Network — demonstrating the power of storytelling to drive tangible social impact.