Your hands are important for all kinds of things. Putting on your shoes shouldn’t be one of them.

This was a fake campaign, but the Zeba brand is very real. They sell hands free shoes that you don’t have to bend over to put on. And sometimes, that can really come in handy.

I wrote, art directed and illustrated this campaign during my time at Humber College in the Advertising Copywriting post grad program.

A program that forever changed my career and a campaign that has a place in my heart.