In 2025, Canada Day took on an even greater significance when its sovereignty was being challenged. Scotiabank wanted to create a campaign to remind Canadians of their fellowship.

To represent this we chose Canada’s most recognised symbol the maple leaf. Then I created a layered maple leaf pattern illustration using different sized leaves and hues of red to symbolize the blend of people and cultures that make Canada unique.

Working closely with Alec Ieletzky (copywriter), we crafted a story that highlighted the freedom Canadians enjoy and the need for unity.

The animation was featured on all Scotiabank social media platforms and the illustration was used on in branch flyers.